2018初中英语教师资格考试模拟试题及答案1（最新发布）(6)
时间:2018-09-30 来源:未知 作者:admin 点击:300次
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Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers. Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists. The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images. The Chinese have the same proverb as the English language—a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely. For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks. Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man. 26. Who is to blame for the tragedy of Changchun infant according to the passage? A. The baby’s father B. Buick and Hyundai dealership C. Weibo D. Not clear 27. Which of the following statements is correct? A. The missing infant was found alive in the stolen car. B. Micro blog marketing of tragic infant death fuels firestorm of criticism. C. People can’t see the two posts any more because they were deleted. D. The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. 28. What does the underlined word “despicable” in paragraph 4 mean? A. Immoral B. Important C. Distinguished D. Considerable 29. The reason why Hyundai’s post was worse than Buick’s is that _____. A. Hyundai dealership didn’t make an apology on Weibo (责任编辑：admin) |